ABOUT

ABOUT BY JACK KING

BY JACK KING IS A NEW ZEALAND OWNED, STORY-DRIVEN CLOTHING LABEL BUILT ON HONESTY AND EMOTION. FOUNDED WITH THE INTENTION TO CREATE PIECES THAT FEEL REAL, EACH ITEM IS DESIGNED TO CARRY MEANING, DEPTH, AND A SENSE OF IDENTITY.

EVERY COLLECTION REFLECTS THE JOURNEY OF GROWTH, THE BALANCE BETWEEN STRENGTH AND VULNERABILITY, CHAOS AND CALM. WE BELIEVE CLOTHING SHOULD DO MORE THAN JUST LOOK GOOD — IT SHOULD MAKE YOU FEEL SOMETHING.

AS A NZ BRAND, WE VALUE AUTHENTICITY, CRAFT, AND CONNECTION. WE CREATE WITH INTENTION, PAYING ATTENTION TO DETAIL AND QUALITY, SUPPORTING LOCAL AND GLOBAL COMMUNITIES ALIKE.

BY JACK KING IS FOR THE LOST, THE FOUND, AND THE CREATIVES. FOR THOSE WHO VALUE STORY OVER STATUS, AND AUTHENTICITY OVER PERFECTION.

EVERY PIECE IS A REMINDER THAT GROWTH DOESN’T ERASE WHAT CAME BEFORE, IT BUILDS FROM IT.